Catalogue Printing – What is it?
Catalogue printing has been around for longer than you’d think, since 613 CE to be exact! Established within the Chinese T’ang Dynasty catalogue printing remains a relatively popular method of marketing presentation.
The definition of a catalogue can be confused with other forms of print presentation due to its ambivalent nature.
By definition therefore, a catalogue will contain pages of products (or services) that you are able to directly purchase. Catalogues are usually defined from brochures by their amount of information; catalogues tend to be thicker than brochures as well.
Catalogues are a broad base of information whereby a customer can pick and choose what services, or products they would wish to buy. Some reports state that the exact specifications for a catalogue range from 8 to 1, 000 pages, typically with an A4 portrait page size.
Catalogues will generally use four process colours, with the most popular finishing being saddle stitched of perfect bound.
The Advantages of Catalogue Printing
Catalogue printing is advantageous in several important respects.
- Cost – catalogue printing has been a popular choice in business marketing for so many centuries predominately because of its low-cost.
- Catalogues are able to communicate a wide range of potential interest to their customers for a low fee. This form of advertising is important as it allows interested parties to peruse their options as well as seeing all products on offer.
- Appearance – the modest catalogue retains interest because of its easy to read format and attractive, eye-catching finishing. Dependent upon creative objectives or durability, your designer will be key in maintaining a quality catalogue. Glosses and other laminates may also be applied to make your catalogue that little bit special.
- Distribution – because of the afore mentioned cost, catalogue distribution enables a business to reach a wider audience and the more people reached, the more sales your business will presumably make.
- Packing – you can defy the weather by sending your catalogues in shrink-wrap and can handle your catalogues in large amounts. Bear in mind however the weight of your catalogue as the lighter it is, the lower the overall cost.
- Ease of Understanding – a hand-held catalogue is in many ways easier to navigate your way around than that of a website. It is also not subject to connectivity issues or complicated websites. In this way people of all ages can reference a catalogue without worrying about any issues.