In this particular strategy, we are going to discuss the area of article marketing where your SEO strategy will mainly focus in attaining the highest possible number of quality backlinks to your website by means of your articles. Just a few words in order to avoid confusion: your main goal in this strategy is not to get your articles ranked in various search engines. What you need is to have your website content ranked in various search engines instead.
This is actually quite different from creating traffic through article marketing. In this particular strategy, your articles are there in order to promote your web content and also to help your rankings in search results by providing quality backlinks to pages of your website.
This is article marketing for SEO of your website, not of your articles. In this manner, your articles’ main target in this strategy is merely to attain backlinks for the content of your website. Google Top Ranking
For those who are still not yet familiar with SEO or Search Engine Optimization, here’s how it basically works…
At the end of each article, a resource box is located containing a link (or two) back to your website. This is referred to as a ‘backlink’. To simplify things, one can say that the more quality (quality – relevance and authority of the page where the link is located) backlinks you have, the higher the page you picked out will rank in various search engines.
For instance, once you publish an article in an article directory, the backlink to the page of your site is valuable in the eyes of Google because large article directories have authority in Google’s eyes and this backlink promotes the ranking of this page on your website in the search results. Once done correctly, you can do a lot of powerful SEO with article marketing.
Here are the three guidelines of a successful article marketing strategy for SEO:
What are backlinks for SEO? Backlinks are links given to a website placed in various locations throughout the internet. Strategically placed backlinks help many online businesses with high search engine rankings. They also help many online consumers find the services or products they need.
With this, backlinks are essential in building a reputable online presence and play a key roll in the online commercial world. In today’s ever evolving technologically driven business world, a company essentially doesn’t exist without a strong online presence.
In Google’s perspective, links were once the popularity and quality of the website. The problem is that this system was badly abused which led to changes in the way Google looks at backlinks. This asks the question: does building backlinks for SEO still work? When you are looking at backlinks you have to remember that PR (Page Rank) is only part of the algorithm, you should look at the trust of the link, is the site high quality, is it not spam and is it relevant? Google looks at many more factors than just the number of links each website has, they determine the value of each site with the content and the user experience.
If you are building backlinks for SEO, be positive and cautious that your simply not building hundreds of backlinks to your website in a short period of time. Strive to create a successful online presence by the method of developing backlinks naturally across a long period of time, various months over a calendar year. Working continuously with excessive high numbers of links within a short period of time, may typically be mistaken as spamming. This may also result in your website being penalized or worse, deleted or banned by all search engines.
The essential facts are, the best links to have are the ones which Google tell you that you should have, quality, organic, natural backlinks, links that are unique and relevant to your website, and these backlinks are by far the most valuable!
One thing you need to remember is a website with high quality content and good website load speed will gain high rankings continuously. Matt Cutts (Head of Google’s Webspam team) in his recent interview (on 10 July 2013) said, “Don’t just try to get the links first, have compelling content and people will link to it themselves. Links are still the best way to rank websites and online businesses”.