Category: Digital Marketing

    A Contemporary Guide to Online Marketing: The Art and Science

     Online marketing is a term we hear so often nowadays. Though traditionally, marketing was all about a billboard advertisement or an ad featured in a magazine, today it’s about so much more than that and there are so many possibilities and avenues to explore.

    Modern-day marketing involves a unique blend of artistry and science. In order to be successful a marketer needs to combine a number of elements, as outlined below:

    The Art of Successful Online Marketing

    High-Quality Content Creation

    Successful marketing begins with your written content. This has become one of the most fundamental strategies for modern marketing, provided the content is packed with useful information and is very well written.


    Images also play a key role in the success of your online marketing strategy as visual content captivates consumers and encourages them to stay put on your website for longer. Focus on incorporating images into your blog posts and website content in order to maintain user interest.

    Email Marketing

    Email marketing is another critical aspect of your online marketing strategy and is a fantastic way to reach out to thousands of people with the click of a button. By crafting interesting, resourceful and appealing email marketing campaigns you will generate a large and committed following of loyal clients.

    Social Media

    Social media has dramatically changed the way that businesses interact with their clients, so it’s essential that you have a solid social media marketing campaign as part of your marketing efforts. Social media provides a human element to your business and therefore enables you to truly craft your brand, interact with consumers and manage online relationships.

    The Science of Successful Online Marketing

    As previously mentioned, successful online marketing is as much a science as it is an art. In terms of the science of successful marketing, you need to focus on:

    Analytics enable you to evaluate important trends and takeaways from one location, but you need to be able to evaluate the data independently and gauge which direction your marketing strategies should be heading in.

    Performance Tracking & Campaign Performance

    Every marketing activity you undertake should be carefully recorded and tracked to ensure it is as cost-effective and successful as possible. Finally, there are plenty of tools available to track the performance of your latest campaign.

    As you can see there are plenty of requirements involved in the role of contemporary online marketer which is why it’s essential that you are able to quickly adapt to this ever-changing industry and excel.

    About 8 Ways Media

    8 Ways Media SA is a Swiss-based web design and marketing agency providing 8 main services including branding, web design, IT development, offline & online marketing and much more. 8 Ways Media specialises in providing services that focus on creativity as well as the latest parallax designs and technological trends.

    Ticket to Success and Sales – Online Marketing

    Nothing sums up the brilliance of online marketing in today’s scenario quite like this quote. Online marketing is all about being at the right place at the right time. With the virtual space invading every nook and corner of our lives, this is where you’ll find your audience.

    Online is the place to be

    From social media to e-commerce portals, our present generations wake up to their handset screens, emote only through in beeps and blocks. No one physically meets or greets anymore, instead we only ‘like’ and ‘comment’. So, like any good marketing strategy that starts with going where the customer goes, the time now is to go digital. Online marketing has become the latest fad, a definite marketing must-do all the multi- national companies. Online marketing companies and services are the most sought after by major corporations. The benefits of online marketing when compared to its counterparts – the traditional/offline marketing, is so shiny and bright, that it has become impossible to turn a blind eye. Let’s review the prime benefits:

    • ‘The World is your Stage’: With online marketing services, your reach is truly magnanimous. It expands in terms of demographic as well as relevance. Deep pockets and hefty bank account are no longer the requisites to get noticed and sell products. For example, A local farmer from one side of the world, can now take his produce and showcase it online to reach a potential customer living on the other side. All he’ll need to do is to use the internet to market this product, alongside some smart SEO strategies to place it amidst the right crowd.
    • ‘Laugh all the way to the bank’- It’s no surprise rappers worldwide dish out such catch-phrases, ever so often. After all, how can anyone run from the fact that every business and corporation is the world works towards – ‘profit’ aka revenue, return, moolah? So, when the outcomes are so luring, who wouldn’t jump? With the chance to reach the target audience directly and personally, the sales are bound to go up, by default.
    • ‘Straight from the horse’s mouth’ – With digital marketing you can document every move of your consumer. In the virtual space, everything becomes transparent – the good, bad and the ugly is out in the open for every to judge. No beating around the bush, you will get immediate feedback and instant report of your product’s performance. You can directly reach out to your customer and build a personal bond. Services can be customized. Also, since everyone is online all the time, being in this place will make you more visible.
    • ‘Marking your territory’ – Digital marketing promises to cut marketing costs drastically. Over and above all other benefits, the Passover from traditional or offline marketing to online is bound to be tremendously economical. Your online marketing agency will help you pick your audience and invest in reaching out only to them. It will also reduce your cost per unique user. For example: while a 5000 AED investment on a hoarding or event sponsorship reach about 5000 prospective customers, an online campaign through a viral video on social media will keep 10 times fold more.
    • ‘Something for everyone’ – Online marketing space isn’t reserved for the who’s who of the business world. Even a small business or a start- up can reap benefits in all the entirety. That’s the beauty of this medium. Such opportunity presents a fair chance to businesses to prove their mettle purely based on the quality of services/product. For the first time, a small enterprise can give the market’s big fish a run for its money. Making it an all-inclusive environment to run business in.
    • ‘Survival of the fittest’ – The business world is booming, everyone wants a piece of it. So, in order to survive this mad rush, you have to a step ahead, always. Being in the digital gives you direct insights in your markets and demography. It gives you the opportunity to gauge your competitors move and plan a rebuttal. Online marketing companies help in giving your brand the edge and new-age glow. Hence, assuring the consumer’s that the product/services that you offer are state-of-the-art and cutting edge in all its entirety.

    Online Marketing Courses – The Best Online Marketing Courses

    If you own an online business or you are involved in network marketing I am sure you would have an knowledge of how valuable it is to be marketing your business online but the sad fact is that 97% of people in this industry aren’t being taught the right way to market online.

    If you are in the network marketing industry I am sure that you have been told this one before “Make a list of your friends and family then make a list of their friends and family, once you have done that beat them into submission until they either buy your products or join you in business” ok… maybe not beat them into submission but you might as well because there is an enormous chance that they are just going to look at you strange and then shun you like the plague, so how are you suppose to grow a massive company within your company with a marketing strategy like that? Learn more at

    This is the reason online marketing is the key to your success in this industry because you can accurately locate yourself in front of people all around the globe who are looking for what you are offering if you know the proper way to do online marketing, this is why I created this article because I wanted to share with you the top two online marketing courses that have made a vast difference in my business so you can start driving traffic, generating your own leads, building your own list and creating multiple streams of income.

    The very first online marketing course that I highly recommend and I truly believe that you should purchase and study is Magnetic Sponsoring by Mike Dillard, Magnetic Sponsoring is an eBook that teaches you the core principles behind attraction marketing and gives you action steps to employ attraction marketing in your business that way you will have people calling you and chasing you wanting to see what business you are in.

    The reason I mentioned this online marketing course first was because every piece of marketing you do either online or offline should be focused on the attraction marketing principles that Mike Dillard goes over in Magnetic Sponsoring and the great thing is that this course is only $39 and comes with a 60 day money back guarantee no questions asked.

    I have to say this, if you ever plan to be substantially successful in this industry and you want to make a 6 to 7 figure income in your business you are going to have to invest in yourself to build your knowledge base and value within yourself, $39 is peanuts compared to the pure marketing knowledge that you will learn from Mike Dillard’s Magnetic Sponsoring Ebook.

    Once you work out the principles behind attraction marketing and only then you are ready for the mother of all online marketing courses that has ever entered into this industry and that is Mike Dillard’s MLM Traffic Formula 2.0, this online marketing course walks you through everything from setting up your own brand on the internet which fundamentally allows you to become your own business and you can spin multiple streams of income from you, how to drive traffic, generating leads, build your list and creating multiple streams of income.

    The MLM Traffic Formula 2.0 is a complete online marketing course that comes with in-depth video training and work books, by the time you complete this online marketing course you will have enough value within yourself to put a dollar value on your time in this industry, it is that powerful.

    These two online marketing courses have had the most profound outcome on my business and which is the reason I choose to single them out from all of the other online marketing courses in this industry.

    The key to success in this industry is to become valuable to your prospects, if you hold the information that your prospect deems valuable you are then positioned as a leader who can help that person get to where they wants to go in their business but you can’t possibly become more valuable to your prospects without actually investing in yourself and building value within yourself.

    Does Online Marketing Have to Cost Money?

    The best part about marketing products and services online is that anyone can get started with minimal set-up. All you need is an Internet connection and a device to connect to the Internet and you can start making money online right away. But many people soon discover that online marketing costs money, at least if you hope to be really good at it. But you can keep costs to a minimum if you do things correctly. The following tips will help you build up an Internet marketing empire, even on a shoestring budget.

    Affiliate Marketing

    Most would agree that affiliate marketing is the easiest way for the Internet marketing novice to get started. With affiliate marketing, you don’t need to manufacture products and you don’t need to provide any services. Instead, you’re going to be marketing other business owners’ products and services and then you’re going to make a commission off of every item or service package you sell.

    Affiliate marketing is free to get started and unless the business you’re marketing for has an approval process, you can get started right away. So, right there you have a way to make money online without needing any money of your own.

    But once you have the affiliate offers, how do you actually pitch them to people? For this, you’re going to need a web presence.

    Building Your Web Presence

    To market products and services online, you should have a website or blog online that you can send your prospects to. For this, Blogger and WordPress will work nicely. These platforms let you build free blogs online, and they’re hosted and everything. You simply provide the content and you have your very own home on the web.

    Of course, if you hope to build relevancy, trust and authority in your given niche, which is what’s required if you hope to be good at Internet marketing, you will need a website sooner or later. For this, you’re going to need web hosting.

    Domain and Web Hosting

    Every Internet Marketer worth his or her weight in gold should have an independent domain. This means a domain that doesn’t have ‘Blogspot dot com’ or ‘WordPress dot com’ attached to it. We’re talking about domains like (Your Domain Here Dot Com). Of course, the Your Domain Here would be replaced with your keyword or phrase of your choice. The trick is to choose a domain that is relevant to your field and also one that’s highly searchable and easy to remember. But how much does a domain cost?

    When you secure a domain, and we suggest Host Gator for this, you will also be able to buy hosting service with that same company, in most cases. You will only need a basic hosting service, which means you will only need enough room to put a few files online.

    You can usually get by with a domain and hosting for under $100. And some companies offer services much less than that. The best advice you’ll hear on the matter is to do a thorough online search and don’t forget to look for coupon codes, which many domain registrars and hosting providers love to use.

    Right now, we’re down $100 or less, but we have a domain name and hosting service. So now at least we’re able to put our offer online. Now, you can use Blogger and WordPress and you can put them on your own domain. Or, you can create your own website. Of course, the best thing to do is outsource.

    Outsourcing Your Work

    Unless you’re a professional writer, designer and coder, you’re going to find it very difficult to successfully market products and services online. If you don’t think that’s true, consider this. Sure, you will get a few sales on a website that is converted from Blogger. You may even get twenty or more sales on a website that you created yourself, even though you have no writing or design experience.

    But if you hope for your website to get thousands of visitors and you expect to make the kind of money to retire on, then you’re going to have to go for professional all the way. That means hiring a professional copywriter to write your sales copy, your e-books and e-reports, and all the autoresponder emails and articles that will be used to power your web presence. And you’re going to need to hire a professional web and/or graphic designer to design your squeeze pages, your e-book and e-report covers, the banners you’ll use to drive more traffic to your online offer, etc. And if you don’t know HTML from PHP, then you’re going to find the actual development of your web presence a virtual nightmare.

    But there is hope. The trick is to find an outsourcing team that can do it all. You need to find a top-notch team comprised of skilled copywriters and trained designers. And you need a team made up of code monkeys and video producers and, most of all, marketing professionals. The bottom line is that you need a team that will produce the ultimate Internet marketing package that will dominate your niche and have your prospects and customers always coming back for more.

    Now, it is true that a team like that can easily charge upwards of $1000 or more per package they create. Especially if the writing, design, coding, videos and all other aspects of those packages are of the highest quality. But you can find cheaper services, and by cheaper we don’t necessarily mean of lesser quality. The trick is to keep your eyes open for teams that are actually interested in seeing online marketers succeed. They’re out there and, just like you take coupons with you to the grocery store in order to save money, you should bargain shop with every aspect of your online business from domain buying to outsourcing.

    But just think, when you outsource the creation of your online marketing materials, the squeeze pages, the e-books and e-reports, the autoresponder emails, the articles, press releases, the banners, the keywords and all the research, every single bit of it is done for you. All you need to do is receive the package, set it up and your entire package runs on autopilot.

    What Are the Procedures Included in Certifying With CCNP Certification?

    Cisco ensured organizing proficient is one of the accreditations that are offered from the seller “Cisco”. This affirmation will suit best the experts who need to get their high paid compensation in the systems administration field. From this affirmation, up-and-comers can pick up information on introducing, investigating just as arranging the LAN, WAN systems for both little and greater associations.  More info

    Necessities for CCNP accreditation and the affirmation way:

    For ensuring with this accreditation program, the major just as required essential to the competitors is to have their CCNA affirmation. Concerning assessments, CCNP confirmation incorporates four assessments. One more alternative is additionally there for confirming this program and that choice incorporates with 3 assessments. The four assessment choices are 642-901 (BCSI), 642-812 (BCMSN), 642-845 (ONT) and 642-825 (ISCW). The 3 test choices are 642-892 (BSCI and BCMSN-joined assessment), 642-825 (ISCW) and 642-845 (ONT). Up-and-comers can pick the test choice as per their comfort.

    CCNP confirmation assessment expense:

    CCNP assessment can be enlisted in any of the Pearson VUE workplaces or even it very well may be enrolled in online from Pearson VUE site. Up-and-comers can enlist the assessment by simply paying the test charge of 125$/per test. Test expense can’t with any duty or any unique limits and the charge may shift as indicated by the nation’s swapping scale. For getting limits, applicants can contact the close by Pearson office.

    Different subtleties:

    Up-and-comers can without much of a stretch confirm with CCNP accreditation by going to appropriate instructional courses and rehearsing for the assessments well. The confirmation fundamentally covers with parts like VPN (Virtual private systems), QOS (nature of administration), met organize and broadband advances and so forth. In this way, applicants can get set with these spaces and subsequently they should rehearse well with every one of these sections before composing their assessments.

    Cisco CCNP Certification Training Tutorial: The New ONT 642-845 Exam

    The Cisco CCNP accreditation is changing toward the finish of 2006, with the BSCI and BCMSN tests being refreshed and the BCRAN and CIT tests being dropped. One of the two new tests is the 642-845 Optimizing Converged Cisco Networks (ONT) test, and the name of the test doesn’t give numerous clues with regards to the material secured!  More info


    As indicated by Cisco’s test outline, the significant points on this new test will be Voice over IP (VoIP) and Quality of Service (QoS). This test change is an astounding proceed onward Cisco’s part, since VoIP is one of the quickest developing system innovations today, and executing VoIP requests the capacity to actualize QoS!


    Among the QoS subjects on the test will be NBAR, ToS, IP Precedence, DSCP, traffic policing, and traffic forming. A portion of these subjects might be recognizable to you on the off chance that you read for the BCRAN test, however I feel it’s almost certain that there will be significantly more detail on the ONT test when contrasted with the BCRAN test. Remote LANs (WLANs) are additionally on the Cisco test plan for ONT, and again I’d expect much more detail on that subject than you would have seen on the BCRAN test.


    Cisco’s clearly increasing present expectations for the new CCNP tests, and that is something beneficial for both you and for Cisco. The CCNP will be more enthusiastically to get in 2007, however it will likewise turn out to be progressively important – and when you put time and cash into an affirmation, you need the seller to secure your speculation. Moreover, to work with Cisco arranges today and later on, you’ll have to learn VoIP and Qos, so you should get the affirmation while you’re grinding away!


    Chris Bryant, CCIE #12933, is the proprietor of The Bryant Advantage, home of more than 100 free accreditation test instructional exercises, including CCNA confirmation preparing articles. His selective CCNA study direct is likewise accessible!


    Visit his blog and pursue Cisco Certification Central, a day by day pamphlet stuffed with CCNA, Network+, Security+, A+, and CCNP affirmation test practice questions! A free 7-section course, “How To Pass The CCNA”, is likewise accessible, and you can go to a face to face or online Cisco CCNA preparing training camp with The Bryant Advantage!

    Why Striving For Cisco CCSP Certification is Worth the Effort

    Cisco CCSP is the expert level systems administration security confirmation from Cisco Systems. It is viewed as one of the progressed and modern systems administration security capability gauges in the business and is viewed as an esteemed accreditation. In spite of the fact that there are higher systems administration security capability guidelines offered by Cisco, however reasonably not every person can contact them without any problem. More info


    In the event that you are increasingly worried about accomplishing serious prevalence in the activity advertise, at that point Cisco CCSP is just about the ideal capability standard to focus on. The explanation behind that will be that there are not many experts holding confirmations of the Expert and the Architect levels, and there is a decent chance that there might be none working in your neighborhood work showcase, which could practically offer you an unmistakable edge over the opposition on the off chance that you can get ensured with Cisco CCSP.


    So as to be qualified to seek after Cisco CCSP affirmations, you should hold an Associate level systems administration accreditation in CCNA Security, however the individuals who hold CCNA with an elective SND test are additionally qualified. The CCNA Security way will offer you a preferred position, since you will as of now be comfortable with that degree of systems administration security abilities and information. This could clearly assist you with defeating the difficulties presented by the CCSP tests.


    The undertaking that CCSP will offer you will be a lot harder than what you looked at the Associate level. You should past three compulsory tests of 642-504 SNRS relating to Network Security with Cisco Routers and Switches, 642-524 SNAF identified with Network Security with ASA Foundation and 542-533 IPS which is for Implementing Cisco Intrusion Prevention System.


    Aside from that, you will likewise need to take one elective test, which you need to browse either CANAC, SNAA or MARS. You need more readiness and consideration than previously. This is the reason you should be more sorted out than previously and need to take advantage of your time. This is the reason you have to put resources into quality assets and learning helps. Get Cisco CCSP guaranteed with a little exertion and appreciate the advantages it will offer to your vocation.

    Cisco CCNP ISCW Certification Exam Tutorial

    With regards to your Cisco CCNP confirmation tests, achievement is in the subtleties, and that is especially valid for your ISCW test.


    You’re going to need to know all the imperative subtleties of arranging and investigating Cisco’s Intrusion Prevention System (IPS), both from the order line and by means of Security Device Manager (SDM).  Visit here


    We first need to draw an away from between the activity of the Intrusion Prevention System and the Intrusion Detection System (IDS). Those terms sound comparative, however they’re very extraordinary in activity.


    An IDS does exactly what its name lets us know – it distinguishes organize interruption. Sufficiently straightforward! Nonetheless, the IDS is essentially a “town proclaimer” in that it will inform other system gadgets about the assault, however doesn’t straightforwardly guard against the assault itself.


    The IDS doesn’t get traffic streams legitimately. Rather, the traffic streams are reflected to the IDS.


    At the point when tainted traffic hits the system, the IDS will see this and make suitable move. The issue is this proper activity can’t activity; since the IDS can’t the traffic stream, it needs to illuminate a system gadget that is in that stream that move must be made.


    When the IDS recognizes an issue and tells the fitting system gadgets, the start of the contaminated traffic stream is now in the system.


    Conversely, our Intrusion Prevention System (IPS) sits in the rush hour gridlock stream – right now, IPS will really be our Cisco switch. At the point when the IPS recognizes an issue, the IPS itself can keep the traffic from entering the system.

    What Are the Procedures Contained in Certifying With CCNP Certification?

    Cisco certified networking professional is among those certificates which are supplied in the seller”Cisco”. This certificate will satisfy best the professionals that wish to acquire their high paid wages from the media area. From this certificate, applicants can get knowledge on installing, troubleshooting in addition to configuring the LAN, WAN systems for both little and larger organizations. More info

    Prerequisites for CCNP certification and the certification course:

    For certifying for this certificate program, the important in addition to mandatory requirement to the candidates would be to get their CCNA certification. CCNP certificate includes four assessments. An additional option is there for certifying the app and that choice includes with 3 assessments. The four evaluation alternatives are 642- 901 (BCSI), 642- 812 (BCMSN), 642- 845 (ONT) and 642- 825 (ISCW). The three test options are 642- 892 (BSCI and BCMSN- joint evaluation ), 642- 825 (ISCW) and 642- 845 (ONT). Candidates can pick the assessment option depending on their convenience.

    CCNP certification exam fee:

    CCNP examination could be enrolled in some of the Pearson VUE offices or it could be enrolled at online from Pearson VUE site. Candidates may register the exam by simply paying the examination fee of 125$/ per test. Assessment fee isn’t involved with any tax or some discounts and also the fee might vary based on the nation’s exchange rate. For getting reductions, candidates can get in touch with the local Pearson office.

    Additional details:

    Candidates may quickly reevaluate with CCNP certificate by attending good instruction courses and training for the assessments nicely. The certificate mostly covers with chapters such as VPN (Virtual private networks), QOS (quality of service), social broadband and network technology etc.. So, candidates may get put with these domain names and hence they ought to practice nicely with these chapters prior to writing their assessments.

    Cisco CCNP Certification Training Tutorial: The New ONT 642-845 Assessment

    The Cisco CCNP certificate is changing in the end of 2006, together with all the BSCI and BCMSN exams being upgraded along with the BCRAN and CIT examinations being dropped. Among the two new tests is that the 642-845 Optimizing Converged Cisco Networks (ONT) evaluation, and the title of this examination does not provide many clues regarding the material covered! More info

    Based on Cisco’s test regimen, the significant issues with this new examination will be Voice over IP (VoIP) and Quality of Service (QoS). This test change is a great transfer on Cisco’s role, because VoIP is among those fastest-growing network technologies now, and implementing VoIP needs the capability to implement QoS!

    One of the QoS themes on the examination is going to probably be NBAR, ToS, IP Precedence, DSCP, traffic jams, and traffic shaping. Some of the topics might be familiar to you when you researched for your BCRAN exam, however I believe it is a safe bet that there’ll be considerably more detail about the ONT examination when compared with BCRAN exam. Wireless LANs (WLANs) will also be on the Cisco test regimen for ONT, and I’d expect much more detail on that subject than you’d have seen about the BCRAN exam.

    Cisco’s clearly raising the bar for the new CCNP exams, which is a great thing for both you and also for Cisco. The CCNP will probably be more difficult to buy in 2007, but it is going to also be precious – and if you spend money and time into a certificate, you would like the seller to safeguard your investment. Besides, to operate with Cisco networks now and in the long run, you will want to learn VoIP and Qos, so you may also receive the certificate as you’re at it!

    Chris Bryant, CCIE #12933, is the owner of The Bryant Advantage, home of over 100 free certification examination tutorials, such as CCNA certification training posts. His exclusive CCNA study guide can be available!

    See his website and register to get Cisco Certification Central, a daily newsletter packed with CCNA, Network+, Security+, A+, and CCNP certification test training questions! A completely free 7-part class,”How To Pass The CCNA”, can be available, and you are able to attend an online or online Cisco CCNA training boot camp together with The Bryant Advantage!