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    TikTok Marketing

    When pop feeling Taylor Swift introduced her single”Me” in April 2019, the tune went viral instantly. It Includes Brenden Urie of Stress! At The Disco and the music, the movie is among the both of them dancing and singing at a kaleidoscope of light colors. Soon after the launch, Swift’s TikTok accounts como ganhar seguidores no tiktok posted a clip in the movie using all the Hashtag, #AnotherLikeMe, and it is a lyric in the song. “Show us the very best re-creation of the dancing, utilize MEdancechallenge, and we’ll locate our favs,” the accounts posted.

    A week after, #AnotherLikeMe had obtained more than 3 million viewpoints. Also, #Medancechallenge had obtained over 500,000 perspectives on TikTok. It ended up being a promotion triumph for Swift.

    If you are not sure yet why and how to adopt this humorous and irreverent stage, this is our four finest TikTok promoting guidance.

    1) Hashtag Challenge

    In 2018, hot late-night TV host Jimmy Fallon contested The Tonight Show audiences to publish videos of these rolling about on the floor, for example, individual tumbleweeds to Western songs on TikTok from the #tumbleweedchallenge. By ancient 2019, over 8,000 #tumbleweedchallenge movies were shared around TikTok. The answer made him follow a second TikTok challenge, requesting his audiences to share clips of these drawing mustaches in their faces with an indelible marker.

    The challenge would be a massive portion of TikTok’s charm and achievement. At any moment, there’ll be quite a few challenges that consumers are engaging in. The notion of the #HashtagChallenge involves users carrying a concept, whether humorous, bizarre, or needing some gift, and iterating on it using their movies. Brands utilize the struggle in precisely the same manner Taylor Swift failed by hard TikTok users to make movies inspired by the brand’s authentic video.

    2) Creative, Viral Articles

    Back in April 2019the the German football team Bayern Munich established a formal profile TikTok planning to reach prospective young lovers. Even though a soccer team seems to be an unlikely match for a program that spreads viral, so 15-second movies of teenagers performing quirky, humorous items, football players’ inclination to observe their intentions by dance on the area made this an ideal game.

    Bayern Munich’s TikTok content plan, run in the club headquarters in Germany, involves the social media group posting a few clips each week of gamers strutting their stuff. Since the team started its profile, it’s gotten nearly 80 000 lovers, and its first 11 articles have seen more than 4 million occasions.

    In 2018 in the united states alone, over 26 million active consumers invested, on average, 46 minutes every day over the TikTok. However, together with the program still in its infant shoes, there is a true chance for entrepreneurs to expand their manufacturers’ achievement and vulnerability since it’s not yet as bloated as platforms like Instagram and Snapchat. Spontaneous, viral articles can, therefore, get you a lot farther, in which there is less competition for consumers’ interest. It’s also more economical to enlarge your promotion on TikTok should you would like to venture into advertisements. Most manufacturers utilizing the program have begun small, with this form of natural content to check the waters.

    Together with the program offering users the unlimited capacity to become creative, besides, it works especially well for manufacturers who are selling innovative content and assistance. Following GlobalWebIndexout of 10 TikTok, consumers share songs they enjoy to social media, also 53 percent share songs videos mostly. That is precisely why artists such as Swift were one of the very first to catch the chance TikTok was introducing.

    3) Takeover Ads

    The usage of ads on TikTok remains relatively new and just began in January 2019. When it is going to cost you money, it’s likewise a surefire approach to get eyeballs in your brand, particularly when done correctly. There are lots of tactics to use advertisements on TikTok, along with the program, which provides effective measuring metrics like clicks, impressions, and one of a kind reach to ascertain the achievement of your advertisements.

    Takeover advertisements can be bought for a new landing page or Hashtag barrier. Also, TikTok offers promotions exclusive to classes every day. This means just one brand may take over a class every day. Brand Takeover advertisements could be in the kind of still pictures, movies, or even GIFs.

    4) Hashtag Branded Ads

    If you are afraid your hashtag challenge will not take off because you need to it, then you may even purchase a hashtag challenge advertisement on TikTok. The very first brand to do this was fashion label Guess together with all the #InMyDenim challenge. Every user that started the TikTok program was led into the struggle, which examines kickstarted using famous, and influential content creators like @ourfire (2.3 million lovers ) and also @madison_willow (+983 000 lovers ). The #InMyDenim challenge obtained seen over 36 million viewpoints.

    Sponsored hashtag challenges are set in the kind of a banner advertisement on the webpage, which will direct users into some challenge page comprising instructions for your challenge along with existing content using this Hashtag. It’ll cost you a bit of money, where natural hashtags challenges will not but may be worth your time.


    Keyword Research Software – Keyword Analyzer Reviewed

    Keywords Analyzer 7 Pro for SEO work is a brilliant keyword investigation tool that I bought 4 years ago, and have decided to enlighten the world about it. It was one of the very first SEO keyword tools to be had at that period, and even nowadays I still get updates yet only paid a one-off fee for it (it comes with a lifetime update)!

    The software is a Windows desktop application that appears to obtain most its data from the Google AdWords keyword research service, although you can also use keyword research database other services. It can also dig up the ads from Google, Yahoo, Bing (MSN), Enhance and Miva, which is extremely handy if you need to compose good PPC ads and need to see which ads currently running live.

    It has a load of SEO information, that allows you to find things like keyword density, keyword anchor text for the domains, whether the keyword appears in the title, in bold, italic, etc, information I have discovered knowhere else.

    There are a number of places that Keywords Analyzer excels at, and the foremost of these is its brainstorming aspect, that randomly discovers keywords and will then verify to see how many PPC ads are available for that keyword phrase.

    The reason you will want to do this is to see if there are any unexplored niches with decent small competition. For instance, I did a brainstorming search and received the terms “bar stool, table fan, megaphone, chanel perfume, bottle stoper, etc”. So if you utilize affiliates and aim to brainstorm a few niches, this is a very capable feature for you to do just that.

    The actual keyword research function itself is extremely first-class. As put forward earlier, it appears to exploit the Google keyword database and afterward do a recursive lookup which gathers more and more keywords. Sometimes I will run this tool and come back in 10 minutes to a list of over 20,000 keywords. To pick up the complete data though it is better sticking to a few hundred and running it overnight, especially if you require the full SEO data.

    This is a brilliant tool to add to your portfolio.

    As a small business builder, your chief asset is to protect at all costs your own valuable time. There is no larger waste of time than not using the right tools to do the job in hand.

    With Keywords Analyzer SEO 7 Pro, you can do your keyword research on your own desktop, unlike most similar services this is not web based. You will be able to tap right into your competitiors websites, and discover their weaknesses, and subsequently be able to exploit it. This strategy will help enhance your bottom line, and put you as the expert in your chosen sphere.

    Because of this program, you can scout out your opponents without them knowing about it!

    With Keywords Analyzer, you will no longer need to be stuck with just the lone project. You will not have to be locked into a subscription service that you may perhaps only use just the once, but still shell out for month after month for it. And you will not be left out in a lurch while your competition kicks your backside and takes the majority of your profits!

    Keywords Analyzer is something I could not do without and I would be all the poorer devoid of it, even so, over the years I have tested a lot of other services and software and each time end up having to do the job correctly with KA7.


    How Much Does a Timber Frame Home Cost?

    One of the most common questions people have when researching timber frame homes is how much do they cost? Does this style home cost more than conventionally “stick built” homes? What is the price per square foot?

    This is a difficult question to answer because it depends on the house design and what finish materials are chosen for the new home. The cost per square foot for a new offerte voor een kunststof dakkapel timber frame home can be anywhere from an average of $200-$250 or as high as $400+ per square foot. The price per square foot estimate usually includes the exterior shell and finishing touches (does not include land or site work).

    The timber frame exterior shell package usually costs more than the average stick built home package due to the high quality and energy efficient materials that go hand in hand with the building method. Most timber frame companies work with Structural Insulated Panels (SIPS) or a high r-value insulation system to create a thermal envelope. SIPS do cost more upfront the standard insulation used on a conventional home; however the energy efficient benefits outweigh the costs with the SIPS high r-values. Using a high r-value insulation for the thermal envelope will ultimately save you money on your heating and cooling costs and will outperform a stick built home over time. The combination of timber framing, SIPS and energy efficient doors and windows make this style home one of the most energy efficient homes today.

    While this type of home will typically cost more to build, it is not unheard of for conventional homes to surpass the cost of a timber frame home. Here is an example, there are two people building a custom 2,000 square foot home; both homes offer the same square footage but have different designs and use different finish materials. Let’s say client 1 is building a conventional home. Client 1 has a more complicated design with more dormers and is choosing to add high-end finishing touches (custom kitchen cabinetry, expensive lighting, etc.). Client 2 is building a timber home and has a simple design with straight lines, no dormers and is choosing to use moderately priced finish materials. The example timber frame home’s exterior shell package may cost more, but the design and finishing touches of the example conventional home will most likely put the conventional home at a higher cost per square foot.

    Overall, the cost to build any style home depends on the design of the home, shape, size, site work, building and interior finish materials used. It does not matter what method of construction you use to build your new home, if you choose high-end materials throughout your home and/or an elaborate home design, your price per square foot will be greater.


    How To Find The Best Online Roulette Strategy For You

    Many people from all over the world are looking for the best online roulette strategy to beat the game and win at online casino. Unfortunately, none of them could find one. If nobody can find one, it could only mean one thing: there is no one winning strategy that could fit each and every player at online casinos. However, you could find the best online roulette strategy that puts you at the advantage edge to win more often than losing, enabling you to walk away with winnings. The question is: how to find the best online roulette strategy for you?

    You could follow the tips below to find the best online roulette strategy:

    Tip #1: The best betting strategy should not require you to double up your bet.

    The most dangerous roulette strategies you should avoid totally are the betting strategies that require you increase the bet on every loss. These strategies used the Martingale system as the core strategy that requires players to increase the bet amount by double on every loss until they hit a win. The martingale system has been proven to be flawed and it will easily wipe out the money in your account if you don’t hit the winning turn before hitting the table limit. So, when finding for the best online roulette strategy, avoid the strategies that involve Martingale system.

    Tip #2: The best strategy doesn’t guarantee the winnings

    Good roulette betting strategies will help you win BEST Roulette Strategy more frequently so that you will get a net win for profit. There no one strategy that will guarantee you for sure win because roulette is game of chance, no one system can predict accurately the next outcome. So, there is no strategy in the world that will let you win on every bet. If you find advertisements that promote you with an online roulette strategy to guarantee for sure win, they look too good to be true. Watch out for potential scams.

    Tip #3: There is no one winning strategy fits for all

    You may encounter a betting formula that works for others, but it may not work for you. If this is the case, this is not the best strategy for you. If you have tried an online roulette strategy and it works to help you win more frequently, but it gets bad comments from players who use it, but they lose money, it can be the best strategy for you if you are able to control the losing factors. The bottom line is, there is no one strategy that fits for all players. The best online roulette strategy for you should work at your advantage.

    Tip #4: The roulette strategies that sound good may not work for you unless you test it

    Like what have been explained in tip #3, the best strategy should work on your advantage. Even though you find good betting strategies from various resources, they might not be the best strategies for you unless you have tested them and select the strategy that works the best for you. There are many ways to test them at online casinos without risking your own money. You may register a fun-play account where you can test the roulette games with free token. Or, you can look for online casinos that offer no-deposit bonuses with a registered real-player account. Use these free monies to play roulette with the winning strategies and choose the best online roulette strategy among them.

    M Audio USB Midi Controllers

    M Audio is quickly becoming one of the most well known names in the audio technology marketplace. A division of Avid Technology, M Audio are both designers and importers of a huge variety of products that range from digital audio interfaces to Midi keyboards, monitors, controllers,Controladores MIDI microphones and preamps. Since the introduction of USB and Firewire into the computing world, companies like M Audio have been able to produce some fantastic quality products that require little installation or knowledge of the technology to use.

    M Audio Midi keyboards are perfectly designed to work with leading music software programs such as Propellerhead’s Reason and give the user complete control over their performance and their programming via a direct connection to their computer. Even if you’re just starting out in the world of sequencing and digital recording, M Audio Midi controllers and keyboards are the ideal music creation tool and give plenty of tactile power over digital software so that it almost feels like you’re using a real vintage synthesizer or any number of sampled acoustic instruments.

    One of the many great things about M Audio Midi keyboards is their compact, lightweight build. This means that not only can an M Audio Midi keyboard become a fantastic studio tool to help you reach your highest recorded potential; it can also be used as a performance device for on stage, live performances. Armed with a laptop and an M Audio Midi keyboard or controller and any budding DJ, electronic artist or band member can utilise any number of sounds in a live, performance environment. As with most modern USB keyboards, M Audio products give you the option to power them straight from the USB port or using an external power adaptor. If you really want to create on the move there is also an option to power up your unit by simply using any standard AA batteries.


    Why Invest in Health and Safety Training?

    Some say health and safety training has gone mad, but the reality of it is that since the intervention of the HSE (Health and Safety Executive) and other authorities in the industry there has been an improvement of the safety of workers in their workplace.

    In the UK, all employers are bound by the Health and Safety at Work Act which places the responsibility to ensure the wellbeing of their employees on their shoulders. This will involve carrying out risk assessments, ensuring that there is as little risk as possible to their workers while they are carrying out the tasks asked of them, providing workers with the correct and well-maintained equipment and also to correctly educate and train them in certain areas so that when they are working, they know how to manage themselves and the tasks they are working on

    As the implementation of the Health and Safety regulations falls into the hands of the employer, or the staff member overseeing the operation if you do not train your staff properly by placing them on health and safety training courses, there is a chance that you could be fined or penalised from the authorities. These fines can reach hundreds of thousands of pounds as the authorities are trying to force companies into providing the right health and safety precautions for their staff members. And it’s important to remember that this fine will be on top of any compensation that they have to pay out following a personal injury claim – something that is very likely to happen if someone is injured in the workplace because of negligence on their employer’s part.

    As well as conforming to the regulations, training will also make your employees feel valued, and training them in different areas can be very rewarding for them which will increase morale and therefore productivity. If someone is confident in what they are doing, it’s more likely that they will do it well, which is a feeling health and safety can provide. There are a number of different areas you might think about training your employees in, and depending on your industry will determine which courses are better for you. There are a number of general workplace health and safety training courses which can cover a broad range of subjects, or more specific courses which pinpoint different areas e.g. working at height, manual handling, risk assessments, specific equipment courses.

    Investing in health and safety training could be a massive boost to your business, incentivising your employees, preventing accidents and also big fines or compensation law suits. It is your duty as an employer to make sure you’re workers are safe, and it is important to stick to it!


    Say No to Toxic Shampoo and Foods

    Living a healthy lifestyle doesn’t always just mean eating our vegetables. Today’s world bombards us with toxins every day as pollution is all around us. Toxic waves from our mobile phones and microwaves, oil spills destroying oceans, aluminium oxide sprayed in the skies, toxic poisons in our genetically modified food and even toxins in our makeup and soaps. These all do damage to us on a daily basis.

    These cannot be avoided but we need to be aware of what we are putting on our skin, our hair and in our mouth. Protection from these harmful toxins come from vitamins, herbs and phytonutrients

    Some shampoos for example have a toxin in them called Sodium Lauryl Sulphate. This makes the shampoo foam when we mix it with water but it is also a degreasing agent which is why grease comes off easily when you wash your hands with soap. The problem is that when you’re putting this on your hair it is also entering the bloodstream through your skin. Once this is in your blood stream it circulates to your organs and increases their toxicity. This can cause irritation in the eyes, affect your reproductive system and cause cell mutations.

    Your skin does not protect your body because when toxins are absorbed by the skin they bypass the liver, enter the bloodstream and tissues directly. Also you are probably also using the shampoo in a hot shower which has opened all your pores in your skin and it becomes absorbed more easily.

    When eating toxic food our body’s natural defences can help to break down some of the toxin. Enzymes in your saliva and stomach breaks them down and they go through your liver and kidneys to be left in the toilet but when something enters through your skin this does not happen so your shampoo may be poisoning your body.


    An exceptional goal to play Desawar Satta Online!

    In spite of the fact that the development of Desawar Satta was presented in New York, presently it is exceptionally renowned and played over the urban areas of India. In India, it was first presented in Mumbai, presently the individuals of each city get enthusiastic towards it.

    Satta is additionally renowned with different names in India like Gali Satta, Desawar Satta, and Matka.

    In India, playing Satta isn’t legal, in any case, the enthusiasm of individuals towards this game is exceptionally high. They play this game in an illegal manner by continuing to desawar satta escape the police or organization. The reality, the interest of Indian individuals builds step by step to play Desawar Satta online or disconnected.

    The fundamental goal behind playing Desawar Satta is to get rich inside a limited capacity to focus endeavors. Well! It is a great thought and profoundly refreshing as above 90% of members get achievement in their first endeavor as it were. Nonetheless, playing this lottery or game online or disconnected in an exact manner is a noteworthy factor to dominate this match. Accordingly, you need to get familiar with the guidelines and guidelines related to playing this game in a prudent way. Quickly, you need to gain proficiency with those abilities and strategies that will make you dominate in this match.

    Kindly, don’t stress! Playing Desawar Satta online or disconnected isn’t as convoluted as you expected. There are some fixed standards, guidelines, and strategies that you need to know completely before beginning playing this game.

    This article is exceptionally urgent for the individuals who are looking forward to making a stride in Satta King. Hence, continue reading it as far as possible to play this lottery game in the most ideal manner.

    What is Satta Number?

    In the event that you have recalled the Rummy game that you have played in your life, at that point you can play the Satta game too. Clearly, you have played Rummy as a diversion in your youth where you didn’t pay any cash to the champ. Be that as it may, when the Rummy is played with cash, it is known as Desawar Satta. Despite the fact that it is illegal to play in India. In any case, countless individuals play it every day with a goal to acquire, in this manner, they are known to play Satta number.

    How Gali satta and Desawar satta Works?

    At the point when an individual success in the Satta, the individual in question is titled as the Satta King. At the point when an individual turns into a Satta King, his/her interest becomes climbed which impacts him/her to play this game regularly. Prior to the term Desawar Satta was utilized as Satta Matka wherein a satta ticket having numbers placed in a pot and that individual got the title of Satta Matka who got his number once the ticket was drawn out.

    Satta King or Gali satta is an illegal demonstration in India wherein at least two individuals are required to play this game by picking some number in like manner their desire. What’s more, when the chosen number goes out, at that point a victor is proclaimed in like manner, and all the cash moves to him as it were.

    How to play an online satta game?

    Not so much it is illegal to play Satta. The Indian government has made a few guidelines and guidelines wherein individuals can play Satta in a legal manner. Be that as it may, individuals are not following those standards and continue playing this game according to their solace.

    To play this lottery game or satta, you should make a stride inside the satta Bajar where you can get the players to play Satta with them. As this game is played in excess of a player consequently you should need to go with others.

    Important Facts About Credit Cards

    What is a Credit Card?
    It is commonly known as plastic money which is used in place of the cash. A credit card is used to purchase any product from the market on credit. It has 16 digit no., CVV no. and a unique pin no. which has to be kept secret by the user.

    It has replaced currency notes and has found a permanent place in our wallets however it is an unsolved mystery for many and thus resulting into hundreds of complaints about excess fees, charges since its poorly understood even though banks give users all the needed information in form of a printed “terms and conditions” that come with their card kit.

    The users usually have mixed reviews about a credit card. Some users are very pleased with these while some are so irritated that they strictly deny to have one in the future. We are going to discuss here about the same topic.

    Generally, a credit card comes with benefits and some charges which are not actually hidden. Like different cards come with different annual fees, late payment charges and CVV shop other charges. But when a person applies for a card, he/she often views only the benefits and not other rules and regulations. Somewhere, there is also the fault of sales person as he is not able to properly guide the customer. Which results in his negative feedback. So, is there any solution to this problem? Yes off course, a little attention can save you from unnecessary charges. What you need to do now is read these important tips to follow to play safe with the credit cards.

    Any person applying for it must be aware of these facts:

    – There is due date mentioned in the bill statement. You need to pay your bill before this due date to avoid late fees. All banks have different late fee like Rs. 750 for a month.

    – In the bill statement, two amounts are mentioned namely Minimum due amount and Total Due amount. To avoid interest on your next bill, be sure to pay total due amount instead of minimum due amount. Paying minimum due amount will get you low cibil score and unnecessary charges on your bill. These charges vary with the bank and can be 3-4%

    – All the cards have fixed bill cycle and payment date. So, don’t forget to manage your expenses to pay the bill on time.

    – Always check your bill statement. And if you think that it needs to be corrected, then do it within 60 days.

    – Remember your credit card number always. In case, it is lost then it is easy for you to report it fast to the bank. Also, it can be easy for shopping online because you will not have to take it out always. However, at the time of shopping you also need CVV no. and expiry date. But it’s good to remember your credit card no.

    – Check the annual charges and other fees of the bank while applying for a credit card. All the banks have different fees and charges which you need to check. This will help you in knowing about your credit card and the upcoming charges. So, that you would not be surprised with these fees and charges.

    – Credit cards come with certain points and rewards program. These points convert into the value like in some cases 2 points = Rs.1 while in some it’s like 4 points = Rs.1. You need to know about these reward points to redeem later.

    – Check that is your bank awarding you cashback with shopping. Cashback means that the amount of cashback that your card is liable for will get the cash back in your account at the time of bill cycle. The value of cashback gets debited in your account in the bill statement. This is a good feature and will help you in saving whenever your shop. For this you need to check out that what offer your credit card is offering.

    – Don’t use complete limit of your credit card as it can give a loss to your credit score. To maintain healthy cibil score, you need to spend no more than 50% of your credit limit.

    Rio Summit Must Make a Difference for Clean Energy

    World leaders have debated the merits of sustainable development and a green economy at Rio + 20, the United Nations Conference on Sustainable Development in Rio de Janeiro.

    Protesters have used the event to highlight injustice.

    And something substantive benefiting the environment may actually get done. This year’s theme is after all “a green economy in the context of sustainable development poverty eradication and the institutional framework for sustainable development.”

    However, listening to current U.S. political discourse makes me wonder if anybody in government seriously considers steering toward a green economy.

    Wall street bankers, brokers and speculators remain so fixated on profits and bizarre anti-populist goals like killing Dodd-Frank, the already weak-kneed consumer protection act, that real values get swept away like last quarter’s balance sheet. The concepts of quality of life, a better place for children and continued proliferation of the American way — where everyone has a chance to make it big — get nothing but lip service.

    A trillion reasons

    Robert Redford put it succinctly in a piece on Huffington Post: “We can do better,” he writes. His point is that with so much at stake, we need to shift some emphasis to clean energy and eliminate the near “one trillion dollars of subsidies… handed out to help the fossil fuel industry” each year.

    Here’s author and activist Bill McKibben’s take, from an email he sent to the network: “We know that world leaders aren’t likely to achieve a comprehensive climate breakthrough in Rio.” But he says stopping subsidizing the fossil fuel industry would “give renewable energy a fighting chance.”

    The buzzword now is jobs. The issue is so important people are ready to jump at anything, even a silly pipeline project that taps perhaps the most planet-cooking reserves Earth has to offer.

    Jobs, jobs, jobs

    Redford says, and he’s backed up by numerous studies, that every federal or state dollar invested in clean energy gives multiple times the return of fossil fuels. Truly, that’s the kind of job that makes sense. Here in California’s San Joaquin Valley, we’re trying to prepare a ready work force. A consortium of community colleges has banded together to prepare curriculum that meets industry’s specifications and enables a green energy renaissance.

    Then intent is to create living-wage jobs, rather than positions that perpetuate and exacerbate extreme economic divisions. The middle class is no longer bullet-proof. Incomes are declining.

    So how does a green economy fit in? Not easily apparently. If it were up to me, I’d say, “Make the United States energy self-sufficient in 10 years, emphasizing sustainability.”

    That’s not to say we should completely shed oil. The Essentials of Investments 10th edition has been quite good to us. Let’s just give a shot to making the world a better place, allowing American ingenuity fill in the blanks.

     Taking up the challenge

    Former Great Britain Prime Minister Tony Blair and a group of international statesmen and business leaders have penned an open letter advocating for a “clean revolution,” which they say is essential to “save our economies from the crippling costs of runaway climate change, and create meaningful jobs and enhance energy security.”

    The group backs a campaign by business and government that calls for a “green growth” push out of global recession.

    Topical, especially with nearly a half dozen countries in the European Union teetering on financial collapse. Greece elected the conservatives by a squeaky thin margin that allowed the markets a respite. But the future is anyone’s guess.

    How’s the weather?

    Kathleen Rogers, president of the Earth Day Network, says there’s a chance the Rio + Summit will get results, but “the outlook is bleak.”

    Normally, I love that pessimistic stuff. It nurtures the curmudgeonly spirit I gained from 24 years in newspapers, pounding out or editing stories about the best and worst in people.

    But I’m hoping for more. The summit marks the 20th anniversary of the 1992 United Nations Conference on Environment and Development in Rio de Janeiro, and the 10th anniversary of the 2002 World Summit on Sustainable Development in Johannesburg, South Africa, the country where my cousin Sarah has decided to raise her twins.

    Rogers says the U.N. event two decades past generated real optimism and a climate change treaty that “charted a new course to sustainability.”

    Love at first bite

    Implementation is a completely different issue. All that optimism from the first Rio summit had the bite of my toothless and blind 14-year-old dachshund Spike. Oh, he still barks like crazy — as do those of us who believe in a sustainable future. But we need a pit bull.

    Adding some fangs, or even some well-worn teeth, requires agreement and action. I do believe it wouldn’t take much. Many are willing to give it everything they’ve got to extract power from those green dilithium crystals.

    UN Secretary General Ban Ki-moon’s Sustainable Energy for All initiative has lofty goals, calling for universal energy access, a doubling of energy efficiency and a doubling of renewable energy by 2030. But it’s got allies.

    Nothing but wind

    The European Wind Energy Association says 75 countries around the world have installed wind turbines and 21 have more than 1,000 megawatts generating energy. It says with the right policy support projections show that wind power will double capacity by 2015 and again by 2020.